Podcast: Play in new window | Download
Subscribe: Apple Podcasts | Android | RSS
Jeff Scot Philips is the former CEO of a health food manufacturer, and he spent years trying to bully, bribe, and manipulate everyone, from the USDA and FDA, to doctors, to the media, in order to sell more of his products.
But after he began to see how the food he was producing was beginning to hurt the people around him, he just couldn’t take it anymore. So he left. He gave up a big office, a nice salary, and the prestige of running a large company, in order to do the next best thing.
He decided to expose the chicanery that takes place inside the world of food manufacturing. And he did it by including himself in the mix. His book, The Big Fat Food Fraud, is powerful, compelling, and it holds nothing back. [EDITOR’S NOTE: Jeff’s book does contain profanity, because he wanted to capture the reality of his story.]
He shows how and why food maufacturers lie on nutrition labels (and in marketing materials) to trick people into eating excessive amounts of sugar, and how they will be doing it even more in the near future as the FDA’s new food labels come into play in 2017 and beyond.
Not only that, but, in his book, Jeff also shows:
- 11 ways to tell a food label is misleading, if not outright lying, to you
- How food companies disguise advertising as education — which skews peoples’ common sense approach to eating — and why people shouldn’t trust anything you see in the news
- How they turned trends like “gluten-free” into scams — “low-calorie” was another one that got people eating tons of sugar — and why health food can be worse for people than junk food
- The various ways food companies manipulate nutrition facts and ingredients, why they do it, and how they get away with it
- Why the FDA’s new food labels (2018) will be even worse for consumers than they are now, and what you can do about it
This book is eye-opening, and you’ll be shocked, angry, and pretty frustrated to hear what Jeff has to say about how we are sold a false bill of goods in the grocery stores.
It’s enlightening, though, and ultimately empowering, because if you’re armed with the knowledge that Jeff provides, you’ll never be fooled again.
To find out more, check out Jeff’s website (http://bigfatfoodfraud.com).